Being a retailer means one thing: You are always on the lookout for ways to drive sales. Sometimes, driving sales takes a lot of forethought, effort, and even time, but there are also big advantages to some of the tiniest marketing efforts. Instant redeemable coupons (IRCs) are the perfect example. These are small folded-up coupons that are typically attached to the outside of a package by an adhesive, and you can order them in bulk from a printing company who helps you design them. Here is a close look at some of the reasons why folded IRCs can be such an advantageous marketing ploy in your retail business.
Provides a point-of-purchase promotion without the use of valuable shelf space.
To sell or attract attention to items in your retail store, you will likely most often turn to signage, shelf-stickers, or flags. However, when you do not have a lot of space to work with, adding extra signage on your shelves can just make things look cluttered and sales or promotions will be overlooked. The beauty of IRCs is they attach right to the packaging of the product, and just the fact that they are there is an advertisement or attention grabber. No space is taken up on the shelves, but you still achieve the same thing.
Encourages impulse buys among your customers.
People love a good deal, so they are naturally attracted to packages that have an IRC folded neatly on the top. They will consider this package over another because buying that package will give them savings on that particular item or on items that the included coupons cover. It's not that people walk into stores looking for these items, but the coupon catches their attention and interest, so they may buy the item even though they weren't planning to do so.
Promotes the idea that buying more saves money.
In retail, there are few sights more pleasing than customers with cartloads of merchandise heading to the checkout lane, so one of your overall goals is always going to be to get people to buy more while in the store for a visit. IRCs can be created so that they work for this purpose on your behalf. For example, you could have IRCs created that offer a discount if a customer picks up two boxes of that item or picks up something that goes along with that particular item and buys it at the same time.
