What unique logos come to mind when you think about a specific product or company? One thing you will notice about these various logos is how simple they are in appearance. However, they are easily associated with a specific brand and that is what you should strive for when having your own logo designed.
Color consistency
When designing a logo, choose a color palette that reflects your personality. Your unique color palette is one that should be used for your logo, website, or any personal correspondence. Consistency in color will keep your website, business cards, and letterhead cohesive and recognizable.
Choose several colors that appeal to you but also blend well to create an attractive look. Match colors to your type of business for greater impact. For instance, if you are a children's book author, you may want to choose bright primary colors for your logo, such as red, yellow, and blue.
Simple solutions
Logos are usually simple and do not contain a lot of elaborate details or designs. Simple logos are easy to remember and will remind people of your brand. Logos should also be sized appropriately to make them adaptable for printing on letterhead, using on various online platforms, and for promotional items.
Memorable matters
What makes a logo memorable? Think about some common products or companies and what makes their logos distinct and easy to recognize. Logos should always point people to your product or brand.
For instance, if you are a florist, your logo may contain a single flower with petals in the colors you chose for your brand. A hairdresser may use a logo that contains scissors. A carpenter's logo may contain a hammer or other woodworking tools.
Patience pointers
One mistake people make when designing a logo is to rush through the process. Always play around with several logos with your designer before you make the final decision. You want your brand to remain consistent, which means you will likely be keeping your logo for a long time to come.
Whether you are a large business owner with employees or an independent entrepreneur, your brand is important. Having a logo designed to highlight your unique brand is one of the first steps to establishing a memorable presence in any industry. Working with a logo designer to create a logo that reflects your brand will be a decision you will not regret that will take your business to a new level.
For more information on logo design, contact a company near you.
